Example from the BBC in Caring for appropriate advertisement for readers
ตัวอย่างการใส่ใจของ BBC ในการป้องการโฆษณาที่ต่ำมาตรฐานของ BBC และมาตรฐานสากล
Using The BBC
Adwords by Google
22 October 2014
What are Ads by Google?
Ads by Google are keyword-targeted advertisements provided through the Google AdWords™ program.
These listings are administered, sorted and maintained by Google. For information about these Google ads, go to adwords.google.com. Third party supplied ads are not the BBC's responsibility. However the BBC works closely with Google to ensure that such advertising meets both BBC and international standards.
By clicking on Advertiser Links you will leave BBC.com. The Web site you will go to is not endorsed by the BBC.
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to maximise the value of the BBC's assets for the benefit of the licence payer and invest in public service programming in return for rights. The company has six core businesses: Global Channels, Global TV Sales, Magazines, Content & Production, Home Entertainment and Digital Media.
Using the BBC
Your Information & Privacy
So have a look around to see what we’re doing with your personal information and how we’re keeping it secure.
Read our privacy promise.
Using the BBCPage updated: 12 December 2016Version 1.13
HelloWe’ve created this policy that covers how we…
Have a read and, if you have any questions, contact:
1. Introduction and General TermsThe BBC is committed to protecting your and your family's personal information when you are using BBC services. We want our services to be safe and enjoyable environments for our audience. This Privacy and Cookies Policy relates to our use of any personal information we collect from you via the following online services:
In order to provide you with the full range of BBC services, we sometimes need to collect information about you.
This Privacy and Cookies Policy explains the following:
2. Who are we?The British Broadcasting Corporation (the BBC) is the largest broadcasting organisation in the world. We are a public service broadcaster, established by a Royal Charter and primarily funded by the licence fee that is paid by UK households. The BBC includes the BBC World Service, which broadcasts to the world on radio, on TV and online, providing news and information in 32 languages.
The UK website, bbc.co.uk, and many BBC apps in the UK are run by the BBC.
The licence fee is supplemented by income from the commercial exploitation of licence fee funded content and infrastructure through commercial subsidiaries – BBC Worldwide Ltd, BBC Global News Ltd, BBC Studios and BBC Studioworks.
BBC Worldwide and BBC Global News operate the international, advertising-funded BBC website, bbc.com, for users from outside of the UK. ,. Some sections of bbc.com, for example bbc.com/earth, are made available to UK users by BBC Worldwide on a non-commercial basis (i.e. the adverts have been removed). Please note that some pages of the BBC website are made available to users outside the UK on a non-commercial basis.
Please be aware the local language versions of BBC News on bbc.com are published by the BBC World Service (http://www.bbc.co.uk/ws/languages).
When we refer to ‘’we’’ or ‘’our’’ or ‘’the BBC’’ we are referring to the BBC, the BBC World Service, BBC Global News and BBC Worldwide (but only in relation to BBC Worldwide’s use of information collected via bbc.com).
3. What information will the BBC collect about me?When you participate in, access or sign up to any of the BBC’s services, activities or online content, such as newsletters, competitions, live chats, message boards, web and mobile notifications, telephone or text the BBC, vote, donate money to a BBC charity appeal, book tickets for a BBC event or create an account using the BBC’s online registration system we may receive personal information about you. This can consist of information such as your name, email address, postal address, telephone or mobile number or date of birth, as well as information collected about your use of BBC services (such as what you read or watch on BBC Online and items you have “added” when signed in to your BBC account).
Please note that sometimes we will require you to provide additional personal information, and sometimes sensitive personal information (e.g. if you're sending in an application to be a contributor on a political programme we may need to know your political leanings). When we do this we will provide further information about why we are collecting your information and how we will use it.
Where we provide personalised services, we may ask your permission to review third party data about you, for example, your Twitter or Facebook feeds, to get to know you better and to provide more effective personalisation. Some of our services enable you to sign-in via a third- party service, such as Facebook. If you choose to sign-in via a third party app, you will be presented with a dialog box which will ask your permission to allow the BBC to access your personal information (e.g. your full name, date of birth, email address and any other information you have made publicly accessible). Please note that any information that is not required by the particular service you have opted to use will not be retained by the BBC.
4. How will the BBC use the information it collects about me?The BBC will use your personal information for a number of purposes including the following:
5. Your BBC AccountIf you have registered for a BBC account this will also allow you to login to the BBC website [for your location] and some other BBC websites and apps. These services might be run by the BBC or they could be run by BBC Worldwide (e.g. BBC Store) or BBC Global News (e.g. the international BBC News app), or a combination of all three. To provide you with a seamless experience, it may be necessary to share your personal information between the three organisations. We will only share what we need to in order to provide the service you are using – we will never routinely share all of the data we each hold about you.
You might be asked to use your BBC account on other BBC services to enable you to sign in and seamlessly enjoy BBC services. For example, you need a BBC account to be able to create and use an account with BBC Store, which is run by BBC Worldwide. This gives you a better experience by enabling you to watch your purchased programmes in BBC iPlayer.
To enable this functionality, some information needs to be shared between the different parts of the BBC that are providing you with a service. So, if you have a BBC Store account, your registration details will be shared between the BBC’s public service (who run your BBC account) and BBC Worldwide (who run BBC Store). Also, BBC Store will share what you have purchased with BBC iPlayer so that you can watch your programmes. And, BBC iPlayer will share back to BBC Store that you have watched a purchased programme (so that BBC Worldwide can assist you with any queries or refund requests).
6. When will the BBC contact me?The BBC may contact you:
We will never contact you to ask for your BBC account password, or other login information. Please be cautious if you receive any emails or calls from people asking for this information and claiming to be from the BBC.
7. Will I be contacted for marketing purposes?The BBC will only send you emails or otherwise contact you for marketing purposes, or to promote new services, activities or content where you have agreed to this. Where you have agreed to receive these communications, we may personalise the message content based upon any information you have provided to us and your use of BBC Online.
8. Will the BBC share my personal information with anyone else?We will keep your information within the BBC except where disclosure is required or permitted by law (for example to government bodies and law enforcement agencies, including for child protection reasons) or as described in this section and section 9 below.
We may share your information across the public service and its commercial subsidiaries, such as BBC Worldwide, where this is necessary to provide you with a service you have requested, for example, when you register outside the UK or where you register to purchase content from BBC Store.
Generally, we will use your information within the BBC and will only share it outside the BBC where you have requested it or given your consent, for example if you choose to share content via social media. However, sometimes the BBC uses third parties to process your information on our behalf, for example to provide services or analysis. The BBC requires these third parties to comply strictly with its instructions and the BBC requires that they do not use your personal information for their own business purposes, unless you have explicitly consented to the use of your personal information in this way.
We may share your personal information internally (i.e. with other BBC divisions) for example, to check your details against the TV Licensing database. Please see section 4 above for more details.
9. Offensive or inappropriate content on BBC websitesIf you post or send offensive, inappropriate or objectionable content anywhere on or to BBC websites or otherwise engage in any disruptive behaviour on any BBC service, the BBC may use your personal information to stop such behaviour.
Where the BBC reasonably believes that you are or may be in breach of any applicable laws (e.g. because content you have posted may be defamatory), the BBC may use your personal information to inform relevant third parties such as your employer, school email/internet provider or law enforcement agencies about the content and your behaviour.
10. What if I am a user aged under 18?If you are aged 18 or under, please get your parent/guardian's permission before you provide any personal information to the BBC.
If you are under 18 and want to register for a BBC account then you will need to provide your date of birth to make sure you can use the parts of BBC Online that are meant for you and for younger visitors. If you are under 13 then we will need consent from your parent/guardian before you can use some of our services. Please click here for more information about signing up.
Outside the UK a BBC Account will not provide access to the child specific content available in the UK. Please do not create a BBC Account if you are outside the UK and under 18 as your account may be removed.
11. How long will the BBC keep my information?We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with the BBC. If you delete your BBC account then your personal information is deleted immediately, and the remaining information is anonymised for analytical purposes. For further information about deleting your BBC account, please see section 12 below.
12. Can I delete my data?You can always delete your BBC account. Find out how to delete your account here.
As explained in section 11 above, deleting your BBC account will erase any personal information in your account that we have about you and it will mean any data we hold about how you have used the BBC will be made anonymous.
Deleting your BBC account will not delete the data you shared with the BBC for reasons that are not connected with your BBC account. For example, if you apply for BBC Shows, Tours & Take Part, we will keep your data so that we can manage that service and tell you about future shows you might like (if you have asked to be kept updated).
Important: if you delete your BBC account then you will be unable to access any BBC Store account that is associated with it, as they share the same technology. So you may lose anything you have bought with your BBC Store account.
13. Can I find out what personal information the BBC holds about me?Under the Data Protection Act you have the right to request a copy of the personal information the BBC holds about you and to have any inaccuracies corrected. (We charge
£10 for information requests and require you to prove your identity with 2 pieces of approved identification). We will use reasonable efforts consistent with our legal duty to supply, correct or delete personal information about you on our files.
If you are within the UK, please address requests and questions about this or any other question about this Privacy and Cookies Policy to the Data Protection Officer, BC2 A4 Broadcast Centre, 201 Wood Lane, London W12 7TP (Email:firstname.lastname@example.org).
From outside the UK, please email email@example.com or write to The Privacy Team, BBC Worldwide, 4A Television Centre, 101 Wood Lane, London W12 7FA.
We will need two copies of forms of identification, which can be:
Utility bill (from last 3 months)
Current vehicle registration document
Bank statement (from last 3 months)
Rent book (from last 3 months).
14. What if I am accessing BBC websites outside the UK?The BBC website is published in the UK by the BBC as bbc.co.uk. The international version of the website, bbc.com, is made available to international users accessing the website from outside the UK by the BBC's commercial subsidiaries, BBC Worldwide and BBC Global News, on a commercial basis (i.e. some of the pages you access from outside the UK will have advertising on them) under licence from the BBC. Please note that some pages of the BBC website are made available to users outside the UK on a non-commercial basis (for example, the front page for the BBC World Service’s foreign language sites, e.g. http://www.bbc.co.uk/mundo. All personal information submitted by users outside the UK will be processed in accordance with this Privacy and Cookies Policy (and any local terms that apply to certain areas of the site). Where there is a conflict, the local terms will apply.
You may notice that some sections of bbc.com are available within the UK, for example bbc.com/earth. These are made available by BBC Worldwide to UK users on a non- commercial basis (i.e. the adverts have been removed).
15. Web browser cookiesa) What is a Cookie?
A cookie is a small amount of data, which often includes a unique identifier that is sent to your computer, tablet or mobile phone (all referred to here as a "device") web browser from a website's computer and is stored on your device's hard drive. Each website can send its own cookie to your web browser if your browser's preferences allow it. Many websites do this whenever a user visits their website in order to track online traffic flows. Similar technologies are also often used within emails to understand whether the email has been read or if any links have been clicked. If you continue without changing your settings, we’ll assume that you are happy to receive all cookies on the BBC website. However, you can change your cookie setting at any time.
On BBC websites, cookies record information about your online preferences and allow us to tailor our websites to your interests.
c) Third party cookies in embedded content on BBC pages
Please note that during your visits to BBC websites you may notice some cookies that are not related to the BBC or the BBC’s contractors.
To support our journalism, we sometimes embed content from social media and other third party websites. These may include YouTube, Twitter, Facebook, Soundcloud, Vine, Instagram, Pinterest and Flickr. As a result, when you visit a page containing such content, you may be presented with cookies from these websites and these third party cookies may track your use of the BBC website. The BBC does not control the dissemination of these cookies and you should check the relevant third party's website for more information. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on the BBC website. However, you can find out about changing your cookie settings here.
Where the BBC embeds content from social media and other third party websites, some websites may use Google Analytics to collect data about user behaviour for their own purposes. The BBC does not control this and for more information see GA’s site ‘How Google Uses Data' .
BBC Sharing Tools
You will also see embedded ‘share’ buttons on BBC web pages; these enable users to easily share content with their friends through a number of popular social networks. When you click on one of these buttons, a cookie may be set by the service you have chosen to share content through. Again, the BBC does not control the dissemination of these cookies. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on the BBC website. However, you can change your cookie settings at any time.
d) BBC cookies and how to reject cookies
If you wish to control what cookies are set on your device through the BBC website then you can find out how to do this in the Cookies settings section of the BBC Privacy & Cookies website. It is important to note that if you change your settings and block certain cookies, this means that certain features which you have chosen cannot be provided and you will not be able to take full advantage of some of the websites' features.
e) Other information collected from web browsers
Your web browser may also provide the BBC with information about your device, such as an IP address and details about the browser that you are using. Where requesting local news or weather, it may be possible for you to choose to provide the BBC with access to your device’s location through the web-browser. We use information provided by your browser or by the link that you have clicked to understand the webpage that directed you to BBC Online and this may be captured by performance cookies.
16. Do Not Track (DNT) browser settingDNT is a feature offered by some browsers which, when enabled, sends a signal to websites to request that your browsing is not tracked, such as by third party ad networks, social networks and analytic companies. This website does not currently respond to DNT requests.
17. Apps, Devices and TVsWhen you download or use BBC apps on your mobile device or TV, information may be accessed from or stored to your device. Most often this is used in a similar way to a web browser cookie, such as by enabling the app to ‘remember’ you or provide you with the content you have requested.
Your web browser or device may also provide the BBC with information about your device, such as a device identifier or IP address. Device identifiers may be collected automatically, such as the device ID, IP address, MAC address, IMEI number and app ID (a unique identifier relating to the particular copy of the app you are running).
If you have any concerns about the information which might be accessed from or stored to your device by the BBC, you may wish to only access BBC content through a web browser and to alter your settings as discussed above in “Web browser cookies” section of the website, available here.
18. Changes to the BBC's Privacy and Cookies PolicyThis Privacy and Cookies Policy may be updated from time to time so you may wish to check it each time you submit personal information to the BBC. The date of the most recent revisions will appear on this page. If you do not agree to these changes, please do not continue to use BBC websites to submit personal information to the BBC.
You can also delete your BBC account at any time – please see section 12 for details. If material changes are made to the Privacy and Cookies Policy, for instance affecting how we would like to use your personal information, we will notify you by placing a prominent notice on the website.
19. Other BBC Operations e.g. TV LicensingSome areas, such as TV Licensing and BBC charity appeals have their own privacy and cookies policies which you should also read before submitting your personal information.
20. Contacting the BBC about this Privacy and Cookies PolicyIf you any questions or comments about this Privacy and Cookies Policy please contact: The Data Protection Officer
BC2 A4, Broadcast Centre 201 Wood Lane
London W12 7TP
BBC and Google Adwords Advertising policy