On CNN/Asia I frequently see an Indonesian promotional campaign entitled “Wonderful Indonesia" , projecting colourful cultural tradition. In contrast, Thailand runs ”It's Thailand's Time” campaign, giving mixed messages on traditional and low-tech products.
It's a pity that we project our image as a country of low innovation with mediocre packaging design.
Our strength is in cultural tourism and niceness in our vast population. We also have beautiful geographical landscape. I wish those responsible for the public relations campaign know Thailand well enough to project the right image next time.
Presently, it is not ‘Thailand's time’ to be an International hub for innovation. There is an urgent need for those in power to realise that now It's time to rethink our future political and economic reform.
On the subject of economic reform, the much-hyped "Thailand 4.0” campaign will end up an expensive waste, unless we first understand what 4.0 means. My search engine gives absurd results. And what I have been hearing in public discussion doesn’t resonate.
People who join in the conversation on Thailand 4.0 as if they know its meaning are like courtiers who see the 'emperor's new clothes'.
The emperor has no clothes!
It just ain't there.
17 February 2017